Dr Certified
The Best Digital Equipment
Aberrometer based lens mappers, like the Visionix X40 are available. We Partner in the prescribing and production process with key labs, you can really understand the difference between lens design A, B, or C. And the difference between lens coating X, Y or Z. A joint venture with any lab with world class manufacturing technology is possible. The lab needs volume. If you know the science, you will learn to buy the right coating, NOT a warranty that costs ten times more! With the facts, you make better purchase decisions. Know the science of why to recommend specific lenses.
EyeXperts brings an innovative approach to the Lab/Dr relationship. With Dr’s Choice Brand and shared knowledge it is possible to “Stop Selling: Start Partnering.” EyeXperts brings a new structure replacing old commission selling systems with a high value Brand/Consultation process. If labs know their volumes, accurate projections of the manufacturing volumes allow OD’s to obtain their own branded product of the highest quality, with an incredibly low Cost of Goods. Your patients get better prices on great optical technology. A new and better way to buy and sell lenses. A great example is with the dispensing tools on the iPad platform including the Optikam. Another is camber lens technology. Know the science, buy smarter.
Differentiate or Die. It is an excellent retail strategy when so many optical retailers have offerings that look more and more of the same and the same. The easiest way to differentiate your dispensary is to sell a brand of lenses only available from Doctors. Dr’s Choice. Digitally Designed. Doctor Prescribed. Doctor Certified. And by the way, patients will love saving money and you will enjoy better profits.