10 Reasons to Change Who You Buy Lenses From Now

Your bottom line. Buy highest quality digital lenses at lower prices.
Proven Independent labs. No retail arm. Proven Digital technology.
Shared Goals = True Partnership of your practice, the lab & Dr’s Choice.
Superior marketing with digital technology, delivered via apps, a great reading card telling the Dr’s Choice story, and BOGO “Buy One Give One” program.
Superior dispensing via digital tools you pay small monthly fees for.
Dr’s Choice is an independent “OD only” brand. A sustainable strategy.
The full line of digital lenses are available. The benefit is Digital Quality, European & Japanese lens designs now made in Canada so great pricing.
We also now offer the full line of Hoya Lens Designs, made in Calgary for Dr’s Choice and Dr’s Choice designs by Hoya and IOT with Hoya coatings
Dr’s Choice offers multiple lens designs, multiple labs, plus the ease of dealing with a SPOC – Single Point of Contact for superior service.
With Essilor taking over Luxottica, the marketplace shift is now clear to see.